What is backlink and how does it work is a common question that most bloggers have. Backlinks and backlinking are a very important part of SEO or Search Engine Optimization. If you want to build your website’s authority and rank higher on Google, backlinks are the way to go.

In this article, we will be talking about what is backlink, how it works, and why it is so important for your website. So if you are interested in learning more about backlinks, this article is for you!

What is backlink?

Understanding what backlinks are is straightforward. A backlink is simply a link from another website to your website, it’s as simple as that! You might have seen there are links in between articles that take you to another website. These links are called backlinks. They redirect you from one website to another one.

How do backlinks work?

When different websites link back to your website, it is called a backlink. Backlinks are very important for SEO because they are like votes for your website. The more backlinks you have, the higher and faster your website will rank on Google. Google looks at backlinks as a sign of popularity and authority. If you have a lot of high-quality backlinks, it means your website is popular and authoritative, which will help you rank higher on Google.

Why are backlinks important?

So now that we know what is backlink and how it works, let’s find out why it is so important for your website?

What is backlink
What is backlink photo by: Caio from Pexels

1. Helps you rank on search engines:

As we mentioned earlier, backlinks are a sign of popularity and authority. And Google looks at backlinks when ranking websites on its search engine. The more high-quality backlinks you will have on your website, the higher your website will rank on search engines.

2. Helps you get more traffic:

Backlinks are not only good for your SEO but also your website’s traffic. When you have a lot of high-quality backlinks, it means potential visitors and customers will come through these backlinks and visit your website.

3. It is a long-term SEO strategy:

Backlinking is not a short-term SEO strategy. It is something that you should do for the long term. If you build high-quality backlinks, it will benefit your website for years to come.

What is backlink
What is backlink photo by:  FreeBoilerGrants from Pexels

4. Helps you build relationships:

When you reach out to other websites and ask for a backlink, it helps you build relationships with other bloggers and website owners. It’s always a good idea to build networks and make friends in the blogging community.

5. Boosts your brand’s authority:

When you have a lot of high-quality backlinks, it not only helps your website rank higher on search engines but also boosts your brand’s authority. People will start to see your website as an authority in your industry, which is always a good thing.

What is backlink
What is backlink photo by Liza Summer from Pexels

How to create backlinks?

Now that you know why backlinks are so important, let’s learn how to create them. Here are a few tips

1. Guest post on other websites:

One of the best ways to get high-quality backlinks is to guest post on other websites. When you guest post on another website, you are providing valuable content to their readers and you also get a backlink from their website.

2. Reach out to other bloggers:

Another great way to get backlinks is to reach out to other bloggers and ask for a link. If you have a good relationship with them, they will most likely be happy to give you a backlink.

What is backlink
What is backlink photo by Vlada Karpovich from Pexels

3. Add your website to directories:

There are a lot of online directories where you can add your website. When someone searches for your industry, they might come across these directories and find your website.

4. Add your website to social bookmarking sites:

There are a lot of social bookmarking sites where you can add your website. These sites are a great way to get backlinks and traffic.

Final thoughts

Now that you know what is backlink and how important it is, you should start building backlinks for your website. You have to remember that building backlinks require time, so make sure to be patient and consistent with your backlinking efforts. Good luck!

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These are some of my favorite blogging tools

Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.

Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required

Domain Name: Most of my websites bought domain names from Namecheap, I did some research before I bought them and most domain names from Namecheap are cheaper than other websites.

WordPress Speed Plugin: I currently using this plugin and I’m really happy with the result. WP Rocket speeds up my website to rank a good score. Highly recommend!

WordPress Theme & plugin: For some of you who prefer to use a theme for your website, personally I like ThemeForest (my website uses a theme from here) but in case you are looking for other options such as themes, landing pages, funnels, including creating your own online courses please check out ThriveThemes

Email Marketing Service: Currently I’m using GetRespond which is easy to use and you can sign up for a 30-day free trial. The cheapest plan stat at only US$19. No credit card require so if you don’t want to use the service after the free trial period ends, you are good to go.

Graphic Design: If you don’t have graphic design skills I recommend using Canva Pro. They have so many templates which are easy to use and it only costs you US$9.95 a month.

Stock Photography: I recommend using 123RF or Depositphotos. Both sites offer good-quality photos. For Depositphotos, their plan starts at US$9.99 per month for a 1-year subscription.