In the past, marketing was a one-way street. Nowadays, with the advent of digital technology, marketing is much more interactive. It’s not just about producing something and then shouting to get someone’s attention. It’s about understanding what people want so you can produce what they need.

In this article, we’ll take a look at what digital marketing is, why it’s important, and some of the most common types of digital marketing. So if you are interested in marketing your business online and want to know which digital marketing strategies you should use, read on!

So what digital marketing is?

Why is digital marketing matter? Digital marketing is the process of promoting a product or service digitally on the internet. It can be done through various online channels, such as search engines, social media, email, and websites. Digital marketing is important because it allows businesses to reach out to more potential customers than they could with traditional marketing methods.

Additionally, digital marketing is more cost-effective than traditional marketing, and it can be measured and tracked more easily.

what digital marketing is
What digital marketing is photo by Mikael Blomkvist from Pexels

Why is digital marketing more important than ever?

There are a few solid reasons for digital marketing’s growing importance, here are some of the main ones

1. People are using the internet more than TVs and radios:

As the internet spreads over the world, people are spending more time online than watching TV or listening to the radio. This trend is only going to continue, which means that businesses need to reach out to their customers where they are spending the most time, which is the internet.

2. Increased mobile phone users:

Along with the internet, mobile phones are becoming more and more popular. This means that businesses need to focus on mobile marketing, which is a type of digital marketing that is specifically designed for mobile devices.

3. The rise of OTT platforms:

OTT stands for “over-the-top,” and it refers to the growing trend of people watching TV shows and movies online, instead of through a traditional cable or satellite TV provider. This is a major shift in how people consume media, and businesses need to adjust their marketing strategies to reach out to these consumers.

what digital marketing is
Digital marketing strategies photo by Dominika Roseclay from Pexels

4. Social media is more popular than ever:

Social media platforms like Facebook, Twitter, and Instagram have become incredibly popular in recent years. This is a major opportunity for businesses to reach out to their target audiences through these platforms.

5. eCommerce websites the new supermarket:

With the rise of eCommerce websites like Amazon, people are increasingly buying products and services online. This trend is only going to continue, which means that businesses need to focus on their online presence and make sure their website is designed for eCommerce.

Different types of digital marketing methods

So now that we know what digital marketing is and why it is so important, let’s take a look at some of the most common types of digital marketing.

1. Search engine optimization (SEO)

SEO is the process of optimizing a website for ranking high on Google’s search engine. This involves making sure that the website is well-designed and has relevant keyword-rich content. The goal of SEO is to rank high in google’s search results so that people can find the website more easily.

what digital marketing is
What digital marketing is photo by FreeBoilerGrants from Pexels

2. Social media marketing

Social media marketing is the process of promoting a product or service on social media platforms like Facebook, Twitter, and Instagram. The goal of social media marketing is to reach out to potential customers and create interest in the product or service.

3. Pay-per-click (PPC) advertising

PPC advertising is a type of online advertising where businesses pay a fee for each click on their ad. The goal of PPC advertising is to generate leads and traffic to the website. It is one of the most popular and effective forms of online advertising.

4. Email marketing

As the name suggests, email marketing is the process of sending promotional emails to potential customers. The goal of email marketing is to generate leads and sales by building relationships with potential customers.

5. Content marketing

Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage customers. The goal of content marketing is to drive profitable customer action by creating and distributing valuable content.

Digital marketing strategies photo by Sam Lion from Pexels

Benefits of digital marketing

There are many benefits of digital marketing, but here are some of the most important ones.

1. Reach a larger audience: Digital marketing allows businesses to reach a larger audience more easily and efficiently than traditional marketing methods.

2. Cost-effective: Digital marketing is one of the most cost-effective ways to market a product or service. It is much cheaper than traditional marketing methods such as television advertising or radio.

3. Increased ROI: Digital marketing typically has a higher ROI than traditional marketing methods. This is because it is more efficient and effective in reaching the target audience.

4. Greater engagement: Digital marketing allows businesses to engage with their audiences more easily and effectively. This leads to increased brand awareness and higher levels of customer loyalty.

5. Increased exposure: Digital marketing allows businesses to get more exposure for their products and services as this leads to increased sales and profits.


Digital marketing is a very important aspect of any business, doesn’t matter if it’s small or big. It is a cost-effective and efficient way to reach out to potential customers and create interest in the product or service. If you are not using digital marketing, you are missing out on a great opportunity to increase sales and profits. Studying about your target group and using some digital marketing strategies that are suitable will definitely help you grow your business.

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These are some of my favorite blogging tools

Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.

Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required

Domain Name: Most of my websites bought domain names from Namecheap, I did some research before I bought them and most domain names from Namecheap are cheaper than other websites.

WordPress Speed Plugin: I currently using this plugin and I’m really happy with the result. WP Rocket speeds up my website to rank a good score. Highly recommend!

WordPress Theme & plugin: For some of you who prefer to use a theme for your website, personally I like ThemeForest (my website uses a theme from here) but in case you are looking for other options such as themes, landing pages, funnels, including creating your own online courses please check out ThriveThemes

Email Marketing Service: Currently I’m using GetRespond which is easy to use and you can sign up for a 30-day free trial. The cheapest plan stat at only US$19. No credit card require so if you don’t want to use the service after the free trial period ends, you are good to go.

Graphic Design: If you don’t have graphic design skills I recommend using Canva Pro. They have so many templates which are easy to use and it only costs you US$9.95 a month.

Stock Photography: I recommend using 123RF or Depositphotos. Both sites offer good-quality photos. For Depositphotos, their plan starts at US$9.99 per month for a 1-year subscription.