What are the benefits of email marketing? I’m pretty sure you know this word for quite a long time. Some of you might wonder if email marketing still work in 2022 Or this strategy is no longer working anymore?

So today we will walk about the benefits of email marketing. If you want to know how to use email marketing to grow your business. Keep on reading.

benefits of email marketing
benefits of email marketing by : talhakhalil007/Pixabay

Email marketing is a tool that is used by pretty much every business these days. No one can deny the use of it. Because the best part of email marketing is that it can be customized for different sets of customers.

If you have a wide range of in-depth insights about your customers. You can use email marketing to skyrocket your sales and increase brand loyalty.

We’re here with some of the most significant benefits of email marketing. So you can use it to make your business sustainable.

1. Stay In Touch With Your Customers

Once a customer buys something from your online store. It means that s/he is interested in that industry and would probably like most of your other products.

For example, a customer ordering a smartwatch from an online store would definitely want different watch straps as well. So, there’s a great opportunity to construct a tailored email marketing campaign for such customers in order to maximize sales.

There’s a lot you can do instead of sending your customers some auto-generated emails in the new year. But you can craft a bunch of customized emails for a group of customers having similar demographics.

benefits of email marketing
benefits of email marketing Photo: ProdeepAhmeed/Pixabay

2. Reaching Right People At Right Time

In order to know what type of customers to target, you need to analyze big data. Big data is basically a pool of collected data from which information is yet to be analyzed.

Once you’re able to get the customer insights, you can now devise a unique email marketing strategy. And can choose one that will exclusively target the right people at the right time.

Knowing your customers should be the primary concern of any business. The better you know your customer, the easier it is to come up with marketing strategies. Also, can stay contemporary with the changing market dynamics.

3. Providing Value To Your Customers

Other benefits of email marketing are to provide value to your audiences. Value is anything that a customer thinks is, at least, equal to or more than what he paid for. Providing value to your customers isn’t an easy task.

You need to know what your customer is paying for and how much energy or resources he’s putting in to get your product. This is where the concept of providing value comes in. The perceived benefits should always outweigh the cost paid by the customer.

Email marketing can be the best tool that makes your customers know your business is providing more than what they pay.

benefits of email marketing
Is feedback important? Photo: geralt/Pixabay

4. Instant Response

Businesses can now communicate in just a blink of an eye. It has become a necessity to stay connected over a strong network connection with your target audiences. Emails can be a great source of providing instant responses between different businesses and Interacting with customers in real-time.

Email marketing services

If you want to try some email marketing services, I highly recommend you try GetRespond or ActiveCampaign which provides you with a lot of tools. And those tools can help you with automating your email marketing. These services will help you save time and get a better result in email marketing strategy.


  • Benefits of email marketing can easily help you connect with your target audiences, and reach out to the right people at the right time.
  • We talked about some of the most impactful benefits of using email marketing. However, it’s always recommended that you only send emails to a specific category of customers.
  • However, the emails shouldn’t sound casual. Try to specify your brand’s image. So that the tone of the content in the email should be the same as other social media tools like Facebook, Twitter, etc.

What Are The Best Online Marketing Strategies In 2022

These are some of my favorite blogging tools

Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.

Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required

Domain Name: Most of my websites bought domain names from Namecheap, I did some research before I bought them and most domain names from Namecheap are cheaper than other websites.

WordPress Speed Plugin: I currently using this plugin and I’m really happy with the result. WP Rocket speeds up my website to rank a good score. Highly recommend!

WordPress Theme & plugin: For some of you who prefer to use a theme for your website, personally I like ThemeForest (my website uses a theme from here) but in case you are looking for other options such as themes, landing pages, funnels, including creating your own online courses please check out ThriveThemes

Email Marketing Service: Currently I’m using GetRespond which is easy to use and you can sign up for a 30-day free trial. The cheapest plan stat at only US$19. No credit card require so if you don’t want to use the service after the free trial period ends, you are good to go.

Graphic Design: If you don’t have graphic design skills I recommend using Canva Pro. They have so many templates which are easy to use and it only costs you US$9.95 a month.

Stock Photography: I recommend using 123RF or Depositphotos. Both sites offer good-quality photos. For Depositphotos, their plan starts at US$9.99 per month for a 1-year subscription.