With billions of downloads across multiple platforms and users, TikTok is one of the most popular and used social media platforms. It is a great place for building brand awareness as it has a very young user base and is very popular in markets like China, Canada, and the US.

But how to use TikTok if you aren’t familiar with this application? The good news is today we will explain easy 5 ways for you to understand more about how to use TikTok to increase brand awareness for your business.

How to use TikTok
How to use TikTok photo by cottonbro from Pexels

5 ways how to use TikTok to create brand awareness

In this article, we will be talking about how to use TikTok to build brand awareness. So if you are an entrepreneur or a business owner, this article is for you!

1. Create your TikTok account and start posting interesting videos

The first thing you can do is to create your TikTok account and start posting interesting videos that people want to see. TikTok is famous for its 15-20 seconds videos and it could be a great opportunity to post short and interesting videos about your product or service. You can use example videos, explaining videos, or practical use videos to make people aware of your products and services.

2. Use popular hashtags on TikTok

Another way to get your videos seen by a larger audience is to use popular hashtags on TikTok. Make sure the hashtags you are using are relevant to your content and make sure to research the right hashtags to use. You can also use the hashtag finder tool on TikTok to find popular and relevant hashtags for your videos. Most people use hashtags as a way to find new and interesting content, so make sure you are using them to your advantage.

How to use TikTok
How to use TikTok photo by Pixabay

3. Collaborate with other users on TikTok

Collaborating with other users on TikTok is a great way to build brand awareness. You can collaborate with other brands, influencers, or even ordinary users on TikTok to create interesting and engaging videos. This will help you reach out to a larger audience and get your brand name out there. People would also like to buy your products and services since they are promoted by their favorite TikTokers.

4. Use TikTok ads

Similar to Facebook and Instagram, TikTok also offers ads as a way to reach out to a wider audience. You can use TikTok ads to promote your brand, products, or services to a larger audience. The great thing about TikTok ads is that they are very cost-effective and you can target your ads according to demographics, interests, and even location.

5. Affiliate marketing

Affiliate marketing is another great way to promote your products or services on TikTok. In affiliate marketing, you partner with other users or businesses who will promote your products or services in their videos. In return, you will pay them a commission for every sale they make. You can live your affiliate link in your profile bio and when someone buys the product from the link, you will get the commission. This is a great way to promote your products and services to a larger audience.

How to use TikTok
How to use TikTok photo by Ivan Samkov from Pexels

Benefits of using TikTok for business

There are many benefits of using TikTok for business, some of the benefits are:

1. Wider and more engaging audience:

TikTok is mostly famous among young audiences around the world. And young audiences are known for their engagement and dedication to the content they like. So if you can make videos that the young audience likes, you will see a rise in engagement for your brand.

2. Cost-effective:

TikTok ads cost cheaper than other social media websites like Facebook and Instagram. So if you are looking for a more cost-effective way to market your brand, TikTok is the way to go.

How to use TikTok
How to use TikTok photo by Tim Samuel from Pexels

3. Reach out to new markets:

TikTok is popular in countries like China, Canada, and the United States. If you are looking to expand your business to new markets, TikTok could be a great way to start.

4. Influencers with a larger following:

Influencer marketing is the new trend and TikTok is a great platform to start with. There are many influencers on TikTok with a large following and if you can collaborate with them, you will be able to reach out to their followers and promote your brand.


So there you have it! Four ways you can use TikTok to build brand awareness. Just make sure you are posting interesting and engaging content that people want to see. And don’t forget to use popular hashtags and target your ads according to demographics and interests. Good luck!

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These are some of my favorite blogging tools

Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.

Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required

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