In the past few years, we might notice that TikTok is growing pretty fast, we even can say that TikTok is the fastest growing social media ever. In September 2021, TikTok already hit 1 billion monthly active users, faster than Facebook or Instagram to hit that milestone.
TikTok is a social media platform that you can use to create, share and discover short videos. TikTok is pretty popular among young people and celebrities. So what makes TikTok grows that fast? Today we will discuss how’s TikTok algorithm works and what you should know if you want to make your videos more accessible.
So what is the TikTok algorithm?
The TikTok algorithm is a pretty complex system that will recommend content based on different factors. According to TikTok, the TikTok algorithm will determine which videos that going to appear on your For You page based on the preferences of individual users. This means no users going to see the same videos on their For You page.
How’s the TikTok algorithm works?
Tiktok has released some information about how the algorithm works. So here are some factors that influence the TikTok algorithm.
- Video Likes, comment, share
- Captions and hashtags
- Trending topics
- User activity including “not interested” feedback
This means those factors will influence the TikTok algorithm, it can make your content go viral if you have a good strategy to use them.
How to go viral by using the TikTok algorithm?
You might be curious if you can create a viral video with low followers, good news is YES! You don’t need to have a lot of followers to become famous in TikTik. Followers aren’t a big factor in whether your video will go viral or not. If you want to be featured on FOR YOU page, better focus on creating great content that’s it. This is why the TikTik algorithm is unique and gives some chances for newbies to be able to go viral.
Here are 5 Tips to go viral on TikTok
It is not too hard to be famous on TikTok even you don’t have a lot of followers. If you are looking for some ways to grow your followers, we have 5 tips that you can use to go viral on TikTik and reach more people!
1. Focus on your niche:
The first thing is about targeting your niche, whether it’s about fitness, fashion, or money. When you chose your niche then It is important to consistently create content for your niche because when you share videos that are related to your audience, TikTik will recognize your expertise and start to serve your content to the target audience.
2. Pay attention to your caption:
The caption is also another factor that influences the TikTok algorithm. It’s better to keep your caption short, easy to read, and related to your content. You can ask questions to draw some attention from your audience. Which is also a good way to get people to engage with your video and leave comments.
3. Make the first 3 seconds count:
We can’t deny that they are so many contents on TikTok, and people can swipe away if your content can’t hook them on within the first few seconds. So the key is to make an impression as fast as possible to keep your audience watching your video.
4. Use the popular hashtags:
Don’t underestimate the power of hashtags! When people want to find some topic that they would like to watch, they search for hashtags. So use this method to your advantage when you upload your content.
5. Use trending audio:
Trending audio is also one of a factor that influences the TikTok algorithm. People love trending audio, it can be beneficial for you if you use the right song at the right time! and of course, improve your content visibility.
In summary, understanding how the TikTok algorithm works can help your content go viral and gain more followers, with the 5 tips above we are sure that you will get to a better position on the TikTok app. But please don’t forget to be creative with your content and share its consistency. Good luck!
These are some of my favorite blogging tools
Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.
Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required
Domain Name: Most of my websites bought domain names from Namecheap, I did some research before I bought them and most domain names from Namecheap are cheaper than other websites.
WordPress Speed Plugin: I currently using this plugin and I’m really happy with the result. WP Rocket speeds up my website to rank a good score. Highly recommend!
WordPress Theme & plugin: For some of you who prefer to use a theme for your website, personally I like ThemeForest (my website uses a theme from here) but in case you are looking for other options such as themes, landing pages, funnels, including creating your own online courses please check out ThriveThemes
Email Marketing Service: Currently I’m using GetRespond which is easy to use and you can sign up for a 30-day free trial. The cheapest plan stat at only US$19. No credit card require so if you don’t want to use the service after the free trial period ends, you are good to go.
Graphic Design: If you don’t have graphic design skills I recommend using Canva Pro. They have so many templates which are easy to use and it only costs you US$9.95 a month.