What is the definition of influencer and how to become an influencer on social media? As the social media and internet ages advance, the market for influencers is also growing. It has become a popular way to make money on the internet and a great way to build your brand. Many people might want to know But the question is, what is an influencer?

In this article, we will answer those questions and give you a few tips on how to get started as an influencer. So if you are interested in learning more about influencers, keep reading!

So what is a definition of influencer?

An influencer is someone who has a number of people following them on social media (micro-influencer and macro-influencer) and they can influence their followers to take action on something. They may be a celebrity, blogger, vlogger, or any other type of social media personality.

A few examples would be Selena Gomez, Kim Kardashian, Charlie Demillio, James Charles, and Dan Bilzerian. They all have a large number of followers and can influence their fans to do things like buy products, go to certain places, or try new things.

definition of influencer
Definition of influencer photo by: Plann/Pexels

How do influencers make money?

After we know the definition of influencer, you might curious how to make this a career. There are a few different ways that influencers can make money, here are a few of the most popular:

1. Sponsorships:

A brand will pay an influencer to promote its product on social media. This can be in the form of a post, video, or even just a mention. For example, Selena Gomez was paid $800,000 by Puma to post about their new line of shoes on Instagram.

2. Brand Deals:

This is similar to sponsorship but usually, involves more than one post. An influencer will promote a brand on social media in exchange for money or free products or even cash. For example, James Charles did a brand deal with Morphe where he promoted their products on his YouTube channel and received a percentage of the sales.

3. Affiliate Marketing:

An influencer promotes a product or service and receives a commission for every sale that is made as a result of their promotion. This is the most common way that influencers make money.

4. Sell own products:

Many influencers have their line of products that they sell. This can be anything from clothes to makeup to books. For example, Logan Pual has his clothing brand called Maverick by Logan Paul.

Definition of influencer
Definition of influencer photo by: Miriam Alonso/Pexels

How can you become an influencer?

So if you wonder how to become an influencer on social media, keep on reading. As the competition is getting tougher, becoming an influencer is not as easy as it used to be. You need to have a large number of followers, engagement, and content that is interesting and informative, here are some of the things that you do:

1. Find your niche:

This is the key to becoming an influencer. You need to find something that you are really passionate about or it can be something you are good at. For example, if you love makeup, start a blog or YouTube channel about it.

2. Create accounts on multiple platforms:

You need to have a presence on multiple social media platforms because it will help you reach a wider audience and get more followers. Platforms like Instagram, Facebook, TikTok, and YouTube get most of the traffic.

3. Post interesting and informative content:

This is what will keep your followers engaged and coming back for more. Try to post content that is relevant to your niche and is interesting to read or watch. You will also gain followers if you post regularly.

4. Be active and engaging:

To gain followers, you need to be active on social media and engage with your audience. This means responding to comments, liking and commenting on other people’s posts, and following other influencers in your niche.

5. Collaborate with other influencers:

Collaborating with other influencers is a great way to get more followers and exposure. This can be done by doing a shout-out, guest posting, or even just interacting with them on social media.

6. Use hashtags:

Hashtags are a great way to get more views on your posts and gain followers. Use relevant hashtags that are popular in your niche and reach out to more people.

Definition of influencer
how to become an influencer on social media photo by: George Milton/Pexels

7. Keep yourself updated with the latest trends:

This is important because you need to be posting about the latest trends in your niche if you want to gain followers. Try to stay up-to-date with the latest news and information in your field.

8. Be patient:

It takes time to become an influencer. There is nothing to get discouraged about if you don’t see results immediately. Keep posting interesting content and engaging with your followers and you will see results over time.


Now we know what is the definition of influencer and how to become an influencer on social media. So these are some of the ways that you can make money as an influencer. It is not easy but with hard work and dedication, it is possible. Just remember to find your niche, post interesting content, and be active and engaging on social media and you will see success!

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These are some of my favorite blogging tools

Thank you for reading this article. Anyway, for those who are looking to build a blog and wonder which tools you can use to build a blog or a website, I highly recommend these tools below.

Web Hosting: if you just start blogging I recommend you to get a Bluehost since they are easy to set up and quite cheap. The price started at US$2.95* but if you plan to scale up your website in the future, I prefer Cloudways more because Couldways works better once you get high traffic to your website. you can switch plans easily as well and they also offer a free trial with no credit card required

Domain Name: Most of my websites bought domain names from Namecheap, I did some research before I bought them and most domain names from Namecheap are cheaper than other websites.

WordPress Speed Plugin: I currently using this plugin and I’m really happy with the result. WP Rocket speeds up my website to rank a good score. Highly recommend!

WordPress Theme & plugin: For some of you who prefer to use a theme for your website, personally I like ThemeForest (my website uses a theme from here) but in case you are looking for other options such as themes, landing pages, funnels, including creating your own online courses please check out ThriveThemes

Email Marketing Service: Currently I’m using GetRespond which is easy to use and you can sign up for a 30-day free trial. The cheapest plan stat at only US$19. No credit card require so if you don’t want to use the service after the free trial period ends, you are good to go.

Graphic Design: If you don’t have graphic design skills I recommend using Canva Pro. They have so many templates which are easy to use and it only costs you US$9.95 a month.

Stock Photography: I recommend using 123RF or Depositphotos. Both sites offer good-quality photos. For Depositphotos, their plan starts at US$9.99 per month for a 1-year subscription.